F- Group LtdFull Service Marketing Agency

Services

Your company may require a screening model, which will help to decide whether technical resources and marketing resources are to be devoted to the project and how vigorously. We call this feasibility of technical accomplishment and feasibility of commercial accomplishment. The screening steps manage the process by rejecting unacceptable concepts, rank-ordering the good concepts to have some options on standby, recording the appraisals on rejected projects to prevent reinventing the wheel when a similar concept comes up again.

This can be done by our experts and it can cover services such as:

 Concept positioning
 Opportunity identification and selection
 New product suggestions
 SWOT analysis
 Changes in marketing plan
 Resource changes suggestions
 Identification of wants/needs in the new market
 CONCEPT GENERATION
 Identification of the target market
 Product positioning
 Product attributes/benefits
 Competitive comparison
 Augmentation dimensions
 Definition of Timing
 Identification of Marketing requirements
 Identification of Financial requirements
 Production requirements
 Regulatory requirements
 Corporate strategy requirements
 Advertising planning and strategy

In a later stage, you may need to determine the scope of market entry, create the image of the product/service, segments the market, position the product, register the brand, test market the product, develop control systems and if necessary make modifications to the product. It may also involve Distribution, Sale and Managing of the launch program. We may as well help you with that. Following services are a few to select from:

 Advertising planning and strategy
 Situation, Product and Company research
 Consumer and Market Analysis
 SWOT analysis
 Campaign and communication strategy
 Marketing and creative strategy
 Creative development and production
 Media planning and buying
 Print advertising
 Broadcast advertising (radio and TV commercials)
 Web advertising
 Outdoor advertising
 Direct response advertising
 Promotions, Displays, Exhibits, Staged Events
 Public relations (Image and reputation management, Relationship management, Crisis management, Strategic Public relations, Media Relation, News Release, Press conference, Self-promotion)

In case you prefer a different way to market yourselves, we can produce the following items for you:

 Annual Reports
 Brochures/Catalogues/Flyers/Posters
 Covers/Jackets (magazines, books, etc)
 Editorial design (magazines and book spreads or total format)
 Copyright: concept, proofreading and editing
 Environmental graphics
 Exhibits
 Illustration and Photography
 Labels, tags, stickers
 Hangers/ Banners / Wobblers
 Letterheads sets/logos
 Visual ID
 Seasonal/Calendars
 Invitations/Announcements
 Multimedia Presentation
 Packaging (consumer goods, CDs, etc.)
 Product design
 Wearable’s (T-shirts, hats, etc.)